Video: The tech challenges in Guild Wars 2 's no-sub MMO model

""We wanted to have no subscription fee for our game…and that has a big impact on the tech.

""We wanted to have no subscription fee for our game…and that has a big impact on the tech. You can't rely on the fact that every month you'll be making all these subscription fees...So you need to build things in a really efficient way."" In this free GDC Vaultvideo from GDC Online 2012, ArenaNet's Cameron Dunn talks about the programming challenges of shipping its triple-A MMO without relying on monthly subscription fees to cover the server bill in a talk called Guild Wars 2 in ' Guild Wars 2 : Programming the Next Generation Online World,'.
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