The real cost of free-to-play

The real cost of free-to-play If the future of gaming is free, what are the issues the business model’s foremost developers are having to overcome? We’ve all become jaded cynics, and it’s easy to see why. While society as a whole tumbles ever closer towards a permanent state of eye-rolling – one cleverly doctored image of a BBC news ticker at a time – it’s gamers in particular that are finding their