SimCity's always-online never meant as DRM, Gibeau says

EA Labels President Frank Gibeau says DRM had nothing to do with SimCity's always-online requirement. In a GamesIndustry International interview he stressed that the game was conceptualized and built by Maxis as a massively multiplayer experience. "DRM is a failed dead-end strategy; it's not a viable strategy for the gaming business," Gibeau said. "So what we tried to do creatively is build an online