Owlchemy Labs Visits World Lumberjack Championships To Demo ‘Jack Lumber’

Developer Owlchemy Labs , creators of Snuggle Tuck , have recently released their newest title, Jack Lumber , and have taken a unique marketing strategy for the game.

, and have taken a unique marketing strategy for the game. For indie developers more often than not you have to make up for lack of marketing money with a unique idea that will get everyone’s attention. In the case of Owlchemy Labs , they attended the World Lumberjack Championships in Wisconsin to have real lumberjacks play their game. Hilarity ensued.

Designer Kate Mann interacted with the burliest, manliest, hairiest men and women proud to call themselves lumberjacks. Coinciding with their silly, over-the-top marketing campaign is Jack Lumber , a game where you play as a lumberjack that can equip magical beards to improve his wood choppin’ abilities.

If you haven’t downloaded Jack Lumber already, you can do so today on the App Store for only. Be sure to also follow Owlchemy Labs on Facebookand Twitterfor updates and future releases.