BioWare explains From Ashes launch day DLC

BioWare is on the defensive after receiving complaints from fans that its day-one DLC, From Ashes , has no business being sold separately at launch. This week, BioWare confirmed that the DLC pack, which was always planned as free content for Collector's Edition and Digital Deluxe Edition owners, will be available immediately for everyone else at $10 (800 Microsoft Points) when Mass Effect 3 arrives