Michael Bay and Need for Speed The Run logically combine for high profile commercial

Need for Speed The Run is looking to recapture the series’ more cinematic qualities with an overarching campaign story, Hollywood actors, and high production values including using Battlefield 3’s Frostbite 2 engine. EA chose to continue that theme by pulling in director Michael Bay to help an ad for the game. Though many deride Bay’s films as shallow, lowbrow, and childish, you have to admit few do