DeNA enters the streaming game with mobile app, Mirrativ

Newsbrief: Japanese mobile outfit DeNA has lifted the lid on Mirrativ, a new iOS and Android livestreaming app that lets users stream anything happening on their smartphone screen.

Mirrativ users will also be able to add t heir voice and face to broadcasts, a feature that could make the app an appealing proposition for mobile gamers looking to share their exploits.

"[Using Mirrativ] a mobile gamer will be able to share tips and tricks for the latest releases with their followers, while other users could seek out personalized shopping advice while searching e-commerce sites," said Junichi Akagawa, producer at DeNA.

"With any of these experiences, viewers will be able to interact with the broadcaster in real-time, sharing comments and stickers to create a conversation and shared experience."