PS3 product placement pole-axed by Halo reference. Faces likely palmed

The film in question is Battle: LA, an alien invasion flick due out next year. March next year, to be exact, which gives us a pretty probable guess at when Resistance 3 will be hitting. The reason for the shameless bit of cinematic pluggery is simple. Battle: LA is being released by Columbia Pictures, and Columbia Pictures is owned by Sony. The joys of being a cross-media giant with a promotional pie