Activision Looking To Attract Indies With Mobile Publishing

Considering the rise of indie games in the last few years, it seems quite inevitable that some of the biggest publishers in the industry would start paying attention soon.

Considering the rise of indie games in the last few years, it seems quite inevitable that some of the biggest publishers in the industry would start paying attention soon. Well, it’s more than that really; Activision’s latest hope is to encourage indie game developers over to them through Activision Mobile Publishing. They announced that they had partnered up with mobile analytics company, Flurry in order to provide metrics, publishing support and users due to AppCircle.

Speaking to Gamasutra, Flurry president and CEO Simon Khalaf spoke up about the domination of indie games on mobile platforms and how they hope to squeeze in. What he says is backed up by a report that Flurry released a few months ago, which we decided to pull apart as you can read here.

“We’ve seen this market develop to a multibillion dollar market, and it is not just a controlled by the indies, it’s simply dominated by the indies. We felt that the best way to approach the market is to simply help the indies organize and do a much better job of managing an audience.”

“With those smaller developers [we can] provide marketing, funding, resources, and a platform that we’re providing to connect the games together into a larger community.”

Those who fear putting their livelihood in jeopardy upon taking up the offer can be relieved to hear that at least your IP will still belong to you, the original owner, and they won’t attempt to steal it. However, they haven’t disclosed any idea on the revenue share at all, only saying that it will be discussed on a case-by-case basis.

While it may all sound like helpful stuff, especially for struggling indies, we would encourage developers to assess whether they actually need the help. Buy hey, let’s give Activision props for trying hey?