Video: Watch Sony's Paris Games Week presentation right here

Sony is reportedly switching things up in terms of marketing strategy this year by turning the brunt of its post-E3, pre-holiday season hype machine towards Paris Games Week , rather than Gamescom.

Incidentally, Paris Games Week is this week (the show officially runs tomorrow through Sunday) and developers who aren't attending in person but are still interested in lending an ear to Sony's presentation may appreciate the livestream embedded above.

Like Gamescom in Germany this summer, Paris Games Week is a game industry showcase aimed at customers in the European market. The broadcast is expected to kick off around 10 AM Pacific, and should be wrapped around noon.