EA will give away free Need For Speed: Hot Pursuit DLC if its trailer reaches one million views

Want free DLC for your copy of Need For Speed: Hot Pursuit? Then you better get your ass over to YouTube and watch the official game trailer because if it hits one million views, EA will give out a dose of holiday cheer. Within hours of EA announcing the promotion, views of the video has spiked. When this story was being written up, it was around 420,000 hits. So it's sort of a cheesy promotional gimmick