Video: A strategic approach to crowdfunding on Kickstarter

"When people watch your video, they kinda have to fall in love with you a little bit, because they're not just giving money to your project, they're giving money to you." - Julie Coniglio of Awkward Hug discusses her team's successfully funded campaign for alternate reality game Socks, Inc.

at GDC 2012.

Kickstarter head of community Cindy Au joins Coniglio in this video, now free courtesy of GDC vault. Topics include figuring out how much money was needed to make the game, who was going to fund the game, and how Awkward Hug planned to reach those possible funders.

This video has also been made free as part of Gamasutra's week-long series on alternative funding methods.
About the GDC VaultIn addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent GDC events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to events like GDC, GDC Europe, and GDC China already have full access to GDC Vault, and interested parties can apply for the individual subscriptions via a GDC Vault inquiry form.

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