EA tones down its E3 presence in favor of hosting its own events

Kicking off in London at The Mermaid on June 12 and at Los Angeles' Club Nokia from June 12-14, EA Play will give attendees the chance to go hands-on with the latest EA games, win prizes, and nab some "exclusive memorabilia."
The event will also play host to a live EA press conference, which will be streamed online at 1pm PT and 9pm GMT on June 12.

Newsbrief: EA has lifted the lid on EA Play, a new event taking place from June 12-14, just two days before E3 2016 gets underway.

The event will also play host to a live EA press conference, which will be streamed online at 1pm PT and 9pm GMT on June 12. This will presumably replace the traditional E3 press conference the company has put on in years past.

After speaking with an EA representative, Kotaku reportsthat the company has relinquished its E3 booth -- though the company is still expected to take private meetings during the show.