"Guitar Hero is still relevant," says Activision

Next Generation sat down with Activision Senior Vice President of Marketing Bill Kassoy on Friday to discuss Guitar Hero , EA's competing Rock Band , and casual games for Wii. "There was a lot of unmet demand due to controller shortage with the release of the first Guitar Hero ," Kassoy said when asked about the franchise's massive success. "As a result, we invested heavily in ramping up production